Lucia Matthews, CEO of DIÁLOGO and Karen Comas, Telemundo Network’s Social Media Manager, presented a case study discussion about social media during the Hispanicize 2012 conference  in Miami.

Richie Matthews, Managing Director of DIÁLOGO and Karen Comas, Telemundo Network’s Social Media Manager will moderate and present, respectively, the Hispanicize 2012 conference panel: Case Study: Telemundo Social Novela “Relaciones Peligrosas” on April 11, 2012 10:30 – 11:30am at the JW Marriott Marquis 255 Biscayne Boulevard Way Miami 33131.

“Social media is driving a large-scale business transformation, led by consumers seeking to use their ability to dialogue with brands and purchasing power to influence business attitudes,” said Richie Matthews.  “The interplay between demographic changes and the assimilation of U.S. Hispanics is one of the issues of the day shaping community outreach and marketing decisions by companies and causes focused on this segment.”

Telemundo’s social media strategy for its “Relaciones Peligrosas” soap opera began employing an aggressive style of engagements with viewers that included Facebook chats, Twitter, YouTube, the use of hashtags and more.  The digital strategy provides viewers and novela fans with a fully interactive SocialTV storytelling experience on a nightly basis, generating interest among existing fans and “friends” of fans that is reshaping how novelas are watched on TV, iPads and more.

To register for Hispanicize 2012, go to www.hispanicizeevent.com/registration.html

Radio Ink magazine has obtained the agreement of the major radio group heads in Hispanic radio to sit together and discuss the issues facing the Hispanic radio industry. This history-making panel will occur at Radio Ink’s Hispanic Radio Conference, March 21-22 at the Hyatt Hotel in San Diego.
“This is a momentous occasion,” Radio Ink Publisher Eric Rhoads said. “To bring this many influential group heads together to work toward a unified future for Hispanic radio says a lot about the importance of industry unity.”

The leadership of these major industry players is expected to reveal incredible insights about the road ahead.

Radio Ink EVP Deborah Parenti said, “This is not only a tremendously important session, but quite possibly a historic one as well. To have the entire leadership of the Hispanic radio industry together on one stage exemplifies the kind of unity necessary to achieving greatness for the industry in the months and years to come.”

Carl Butrum, VP of the Broadcasters Foundation and former Katz Media Group executive, will moderate the panel of Raul Alarcon, Jr., Chairman/President/CEO, Spanish Broadcasting System; Jeffery Liberman, President/Radio Division, Entravision Communications; Jay Meyers, President/ CEO, Adelante Media Group; Sanjay Sanghoee, Chairman, Davidson Media Group; and Jose Valle, President, Univision Radio.

To register for Radio Ink‘s Hispanic Radio Conference, set for March 21-22 in San Diego, visit: www.hispanicradioconference.com.

DIÁLOGO, nominated this year for The Innovator award, is a successful public relations firms that helps create dialogue between brands and the Hispanic audience.

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